Sara Jamshidi


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Sara Jamshidi a research-led designer and educator. Since her post-graduate studies at the Royal College of Art, she brings her academic research in interdiscipilnary graphic design and computational thinking methods into her professional design process.

Her practice puts participation and collaboration at the core of a design process through generative research, workshops, design sessions, and usability and concept testing, to name a few. Sara is currently leading teams of designers and researchers at a boutique human-centered management consultancy in NYC redefining the employee work experience within enterprises.




Sara Jamshidi



Salam Salam!





Salam Salam!
 
Branding & Visual Identity
Environmental Design
2019

Salam Salam! is a contemporary Iranian art exhibition and cultural festival in Hampshire, UK held by Magic of Persia Foundation. Salam means hello in Persian and the identity is created using archival envelopes, letters, and Persian stamps mailed from Iran, dating back to 1920s.
Process:
We partnered with the Magic of Persia foundation from developing concepts for the visual identity to creating a cohesive set of graphics on posters and fliers leading to the event. We developed digital and social media campaign across platforms, and the graphics on the day of events for transforming an industrial warehouse into a fun, cultural festival for families.


Sara Jamshidi    |    RCA Visual Communication   
©  Sara Jamshidi 2023