Sara Jamshidi


Sara Jamshidi a research-led designer and educator. Since her post-graduate studies at the Royal College of Art, she brings her academic research in interdiscipilnary graphic design and computational thinking methods into her professional design process.

Her practice puts participation and collaboration at the core of a design process through generative research, workshops, design sessions, and usability and concept testing, to name a few. Sara is currently leading teams of designers and researchers at a boutique human-centered management consultancy in NYC redefining the employee work experience within enterprises.

Sara Jamshidi

New York Times Store

New York Times Store
Design Systems
Editorial Design & Web Design

Redesign of T | Store’s website and printed advertisements

Identity and printed advertisements of T | Store in addition to the website. The proposed designs, including the guidelines and examples, have been provided to the in-house design team at The New York Times.

Art Direction: Jessica Helfand

Sara Jamshidi    |    RCA Visual Communication   
©  Sara Jamshidi 2023