New York Times Store
![](https://freight.cargo.site/t/original/i/814e66e786e293ba08b850456a36232cff06dc664322975e9855c955755901c9/NYTStore_Template_02.jpg)
![](https://freight.cargo.site/t/original/i/2725388415a629664f0e179fdf9bcd485c1f69f2c39ec87cf23e7c82120e37bf/TStore_02.jpg)
![](https://freight.cargo.site/t/original/i/73e761023935b95d2229c038b35ceecd4a62fabd549fcfee5093719dee8c44f1/TStore_01.jpg)
![](https://freight.cargo.site/t/original/i/8703f6a15a222c61ca134331a8d9361c8057091f376bcd2e53d399ec781061ef/TStore_05.jpg)
![](https://freight.cargo.site/t/original/i/5fef5948778751507d5fc4fdc4d41ed386640b237de9fff6e5d2766d3033b844/TStore_04.jpg)
New York Times Store
Branding
Design Systems
Editorial Design & Web Design
Design Systems
Editorial Design & Web Design
2015
Redesign of T | Store’s website and printed advertisements
Identity and printed advertisements of T | Store in addition to the website. The proposed designs, including the guidelines and examples, have been provided to the in-house design team at The New York Times.
Art Direction: Jessica Helfand
Identity and printed advertisements of T | Store in addition to the website. The proposed designs, including the guidelines and examples, have been provided to the in-house design team at The New York Times.
Art Direction: Jessica Helfand