Sara Jamshidi


Sara Jamshidi a research-led designer and educator. Since her post-graduate studies at the Royal College of Art, she brings her academic research in interdiscipilnary graphic design and computational thinking methods into her professional design process.

Her practice puts participation and collaboration at the core of a design process through generative research, workshops, design sessions, and usability and concept testing, to name a few. Sara is currently leading teams of designers and researchers at a boutique human-centered management consultancy in NYC redefining the employee work experience within enterprises.

Sara Jamshidi

Selected Portfolio

Design Strategy & Digital Product Design

Enterprise Software
Visual Communication
Design Systems & Product Design
Project & Team Management

As design principal at a human-centered consultancy, I lead teams of product and user-experience designers and researchers using human centered design approaches, behavioral science methods, and visual communication skills to bring clarity into complex business and regulatory events.

We deliver design solutions that meet and exceed business and user needs. My teams are collaborating with cross-functional teams across Business, Technology, and Development, to define and implement design strategies and roadmaps.

Understand user needs and goals:
Meet with clients to understand their business needs and goals, and conduct in-context design research to understand the needs and pain points of their users.
Create visual representations of user experiences:
Use visual models, such as user flows, wireframes, and prototypes, to illustrate current and/or future state experiences, risks, and areas of strategic opportunity.
Collaborate with cross-functional teams:
Work with UX and development teams to produce high-quality user experiences that meet the needs of users and the business.
Manage and oversee project deliverables:
Ensure that projects are executed on time and within budget, and that all deliverables are met.
Inform business and technology strategies:
Use design thinking to inform business and technology strategies, and create human-centered digital experiences that improve the lives of users.


Branding & Visual Identity
Exhibition Design

The Dialogue exhibition draws comparisons between the contemporary artwork of Corcoran School of Art & Design students and that in the George Washington University’s collection. The students’ artworkss were hung near related pieces and the exhibition was continually evolved as comments and correspondence were placed next to the pairings.

Salam Salam!

Salam Salam!
Branding & Visual Identity
Environmental Design

Salam Salam! is a contemporary Iranian art exhibition and cultural festival in Hampshire, UK held by Magic of Persia Foundation. Salam means hello in Persian and the identity is created using archival envelopes, letters, and Persian stamps mailed from Iran, dating back to 1920s.
We partnered with the Magic of Persia foundation from developing concepts for the visual identity to creating a cohesive set of graphics on posters and fliers leading to the event. We developed digital and social media campaign across platforms, and the graphics on the day of events for transforming an industrial warehouse into a fun, cultural festival for families.

Persian Stamps

Project M—Iranian stamps from Monarchies and Mullahs to Mardom

Persian Stamp  

Academic Research

Investigating visual iconography of Iranian stamps.
Overarching themes are:
1.  Kings' portraits and Khomeini's picture;
2. Lion and Sun symbol and Allah icon;
3. The naming of the country; international relations;
4. Women's representation—or lack thereof;
5. Persian civilization and cultural heritage;
6. Modernization and urban development;
7. Untold histories and neglected events.

This study explores the collective identity and official culture of the Islamic Republic of Iran as it has been promoted through the official postage stamps released by the government between 1979 and 2019.

This collection has been divided and studied in detail based on identified thematic categories. Each category is then explored concerning the most important events and individuals that have influenced the country’s collective identity and cultural history not included in the official stamps.

Royal College of Art Textiles Program

Royal College of Art Textiles,
2017 Graduate Show Catalogue  
Editorial Design

Catalogue for the 2018 graduate show of the Textiles programme at the Royal College of Art

In collaboration with Pamela Dimitrov

Sara Jamshidi    |    RCA Visual Communication   
©  Sara Jamshidi 2023